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Transforming Shopify for Growth

Unichem Havelock North is redefining what it means to be a local pharmacy. More than just a place to fill prescriptions, they are building a reputation as both a trusted pharmacy and a destination gift store—deeply embedded in their community. To bring this vision to life online, we developed their Shopify store, launched targeted campaigns, and ran a series of Google Ads to expand their reach and strengthen their brand presence. As a result, their online sales have skyrocketed by 1500% compared to last year, proving they are well on their way to achieving their goal.

KNOWING OUR CLIENT

Unichem Havelock North

Our partnership with Unichem Havelock North goes beyond the typical agency-client relationship—we’ve become an extension of their team. By working closely together, we collaborate on product ideas, challenge industry norms, and continuously ask ourselves: What would make someone choose their local pharmacy over a big chain store? This mindset drives our strategy, from introducing fresh campaign concepts to developing a clean, SEO-friendly platform that highlights everything Unichem Havelock North has to offer.

Service

We built a clean and easy-to-use Shopify store for Unichem Havelock North, making it simple for customers to browse their full range while improving online visibility. To help them reach more people, we ran targeted Google Ads, bringing in the right customers and increasing sales. We also worked closely with them to launch a new service, ensuring it stood out from competitors and provided real value to their community.

Reasoning

A Shopify store makes online selling simple. Its user-friendly setup allows businesses to easily add products, organise them into collections, and manage sales without technical expertise. Optimised for SEO, Shopify helps stores appear in search results, bringing in more customers organically. Plus, with targeted Google Ads, businesses can attract high-intent shoppers who are already searching for their products. Together, these features create an intuitive, scalable platform that makes online growth easy.

Growth achieved in one year

February 2024 -February 2025

0%
Increase in Online Store Sessions

Through strategic SEO and targeted Google Ads, we increased Unichem Havelock North’s online visibility—bringing more customers to their store right when they were searching.

0%
Increase in Total Sales

We worked with Unichem Havelock North to create collections that cater to pharmacy shoppers while also attracting those seeking high-quality, thoughtfully curated products that exceed expectations.

0%
Online Store Conversion Rate

By refining the user experience and implementing data-driven optimisations, we helped Unichem Havelock North turn more visitors into customers—boosting their online conversion rate and driving real growth.

How We Made It Happen

Shopify makes selling easy—but the real magic happens when you bring everything together. From seamless integrations like Merchant Center and Google Ads to smart ways of managing services online, every detail plays a role. The next part of this case study dives into how we made it all work.

Want this for your business? — Get in touch

01.
Shopify Store Front

Building a standout Shopify storefront was key to bringing Unichem Havelock North’s vision to life online. We focused on creating a clean, user-friendly design that made it easy for customers to browse and shop. With well-organised collections and a simple, intuitive layout, products were front and centre, driving a seamless shopping experience. The goal was to reflect Unichem Havelock North’s unique identity, making their online store just as welcoming and easy to navigate as their physical one. The result? A site that’s not only beautiful but also highly functional, ready to drive conversions and support growth.

02.
Merchant Center

Integrating Google Merchant Center with Shopify ensures your products are easily discoverable by customers across Google platforms. By syncing Unichem Havelock North’s product listings directly with Google Shopping, we expanded their reach and simplified inventory management. This integration not only made it easier for customers to find what they were looking for, but it also streamlined Unichem Havelock North’s process, making updates automatic and efficient. With a wider audience and smoother management, Unichem Havelock North was able to focus more on what matters—growing their business.

03.
Google Ads

Having a Shopify store is just the start—getting the right people to it is where Google Ads come in. We set up targeted campaigns to ensure Unichem Havelock North appeared exactly when potential customers were searching, driving high-intent traffic and boosting sales. Last month, Google Ads brought in 58% of Unichem Havelock North's sales with an impressive return on investment of 703.79%. For every dollar spent, they earned back approximately $7.04. This significant return highlights the campaign’s effectiveness and demonstrates how strategically targeted efforts can drive impressive business growth.

04.
Service Integration

To make booking appointments for Unichem Havelock North’s Cardiac Action services easy and seamless, we integrated the Bookeasy app directly into their Shopify store. This allowed customers to book their appointments online, at their convenience, without any hassle. The integration streamlined the process for both customers and staff, ensuring a smooth and efficient experience. With Bookeasy, Unichem Havelock North can manage bookings effortlessly while providing their community with a simple, reliable way to access vital health services.

05.
JudgeMe Review

Integrating JudgeMe with Shopify allowed us to build a strong foundation of product reviews, enhancing trust and credibility. We set up automated review request emails, sent 10 days after each purchase, encouraging customers to share their experiences. Once we reached 50 reviews, Unichem Havelock North’s products—along with their ratings—became eligible to appear on Google Shopping, increasing visibility and attracting more buyers. This seamless process not only strengthened customer confidence but also contributed to a 65% increase in sales, proving the power of social proof in driving conversions.

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"We are delighted with the feedback and reviews we've received since launching our new website. BLOOM set up a simple and effective process that's easy for us to use and well-received by our guests. Sending out emails with a seamless click-through to leave reviews has been a game-changer. BLOOM provided all the guidance we needed, and it’s reassuring to know they’re just a phone call away if we need support."
Felicity Taylor
Akaroa Criterion Motel Owner
"We are delighted with the feedback and reviews we've received since launching our new website. BLOOM set up a simple and effective process that's easy for us to use and well-received by our guests. Sending out emails with a seamless click-through to leave reviews has been a game-changer. BLOOM provided all the guidance we needed, and it’s reassuring to know they’re just a phone call away if we need support."
Felicity Taylor
Akaroa Criterion Motel Owner
Felicity and Murray Akaroa Criterion Motel (1)

Ready to take your business digital?

At BLOOM, we build seamless, high-converting Shopify stores that drive real value. Let’s work together to create an online store that stands out and boosts your growth.