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Search
Engine
Optimisation.
Search
Engine
Optimisation.
Search Engine Optimisation (SEO) is what determines how high your business shows up in Google search results. While Google's algorithm is complex, it still depends on strategic cues from your site to rank your content. That’s where effective SEO comes in, helping your ideal customers find you faster, trust you more, and take action.
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SEO is not a quick fix.
At BLOOM, we ensure both on-page and off-page SEO adhere to best practices. SEO isn't a quick fix; Google updates its algorithm regularly, so we recommend ongoing attention over time. Results typically emerge after about three months.
The goal of SEO
We help you rise in organic search rankings, so you can attract more leads without relying heavily on paid ads. Our approach blends on-page and off-page optimisation, strategic copywriting, competitor analysis, and continuous refinement to keep your site ranking high and performing strongly over time.
Technical SEO
We optimise the behind-the-scenes elements of your site, like load speed, mobile performance, site structure, and indexing, so search engines can easily crawl and rank your content.
Content That Connects
From keyword research to on-page copy, we create strategic content that speaks your audience’s language and helps you rank for the terms your ideal clients are actually searching.
Smart SEO Automation
We use tools and workflows to keep your SEO efforts consistent, from automated reporting to content scheduling, so you can grow without constantly tweaking things yourself.
Results That Matter
Our focus isn’t just traffic, it’s the right traffic. We help you attract qualified visitors who are more likely to convert, so your SEO investment actually fuels business growth.
Our Approach to SEO
01.
SEO Audit
An SEO audit is the first step to optimising your website for search engines. An audit will identify issues and areas of improvement that may be hindering your website's search performance. By conducting a thorough SEO audit, we will gain valuable insights into your website's current state and make informed decisions to enhance visibility and ranking.
During an SEO audit, various aspects of your website are analysed, including the structure, content, keywords, metadata, backlinks, and more. This comprehensive evaluation allows you to identify any technical issues, on-page optimisation opportunities, and content gaps that must be addressed.
02.
Market Research
Market research involves analysing your target audience, competitors, and industry trends to gather valuable insights for your SEO strategy.
During market research, you can identify the keywords and phrases your target audience uses to search for similar products or services. This information helps you optimise your website's content and meta tags to align with your potential customers' search intent.
Additionally, market research allows you to analyse your competitors' SEO strategies and identify opportunities to differentiate yourself. By understanding what keywords they are ranking for and the type of content they are producing, you can develop a competitive edge and create a unique value proposition for your target audience.
In-depth market research is essential for developing a successful SEO strategy that maximises your website's visibility and drives relevant organic traffic.
03.
Organic Traffic & Keywords
Organic keywords drive relevant traffic to your website. Users enter keywords and phrases into search engines (like Google) when looking for information, products, or services related to your business.
By effectively leveraging organic keywords, you can optimise your website's content and meta tags to align with the search intent of your target audience. This increases the chances of your website appearing in search results when users search for relevant keywords.
By optimising your website's structure, content, and user experience, you can increase visibility in search results and attract more targeted organic traffic.
This is done through
- High-quality and relevant content that addresses the needs and interests of your target audience.
- Building trusted backlinks
- Ensuring your website is crawlable and indexable
- Improve perceived value and authority
Unlock the full potential of your online presence
With BLOOM as your partner in navigating the dynamic world of SEO. Our innovative approach meticulously analyses and enhances your SEO performance, ensuring your website climbs the rankings and maintains its position at the forefront of search results.
Unlock the full potential of your online presence
With BLOOM as your partner in navigating the dynamic world of SEO. Our innovative approach meticulously analyses and enhances your SEO performance, ensuring your website climbs the rankings and maintains its position at the forefront of search results.