Google Review Case Study.

Akaroa Criterion Motel offers 12 luxury apartments with stunning views of Akaroa Harbour. They partnered with BLOOM to modernise their website to reflect their exceptional service and premium accommodations, increase their visibility on Google and establish a reliable single source of truth for their customer database.

KNOWING OUR CLIENT

Akaroa Criterion Motel

As a small business, we wanted a simple yet powerful solution to support the Akaroa Criterion. HubSpot’s Customer Platform was the perfect fit for startups and small businesses, offering starter packs across all six hubs. With this, we built their website, launched effective marketing emails, and streamlined their historic data into one clean, centralised platform.

Service

One of their key goals was to enhance their Google visibility and increase Google reviews, establishing a strong point of difference in a competitive market.

Reasoning

Google reviews are a powerful tool for businesses, improving local search visibility and SEO by signaling trustworthiness to Google. Positive reviews build credibility as social proof, influencing customer decisions and boosting conversion rates. They also provide valuable feedback for refining offerings and addressing concerns proactively. A strong review profile helps businesses stand out in competitive markets, attract more customers, and build lasting relationships through responsive engagement. Additionally, Google reviews act as cost-effective marketing, driving awareness and growth without extra advertising spend.

Four-Month Google Review Campaign Results

October 2024 -December 2024

New Google Reviews

From the email requests sent out, we received 40 new google reviews

Average Star Rating

From those 40 new reviews, we received an average of 4.9 stars. This is a higher average that their current score

Increase in Google Reviews

They have grown from 180 to 220 Google reviews over the past four months.

Developing a Google Review process

We leveraged Akaroa Criterion Motel's strong rapport with their guests to create a seamless process that integrated into their daily operations without adding extra work.

Want this for your business? — Get in touch

01.

Collect Customer Details

The Akaroa Criterions booking system runs separately to their HubSpot so a alternative Check-in Form is created to gather key information.

02.

Create the Email

The email template was created in the original setup, so this step is simple. Clone and add the latest month's guests. With an upgrade to Marketing Hub Professional, this process can be automated.

03.

The Send Lists

Using the HubSpot Lists function, we create customised lists based on who has been a guest in the past month and who has not received a Google Review email historically.

04.

The Reviews

Sit back and watch the Google Reviews flow in. Remembering to always reply to reviews to increase the level of SEO on your GMB account.

Google Review Widget

Google Reviews build trust and highlight the quality of your service or product. We customised a dynamic widget for the Akaroa Criterion website that automatically displays new reviews as they come in. This not only boosts SEO but also shows transparency, keeps the site fresh with user-generated content, and helps convert potential customers by providing real-time social proof.

"We are delighted with the feedback and reviews we've received since launching our new website. BLOOM set up a simple and effective process that's easy for us to use and well-received by our guests. Sending out emails with a seamless click-through to leave reviews has been a game-changer. BLOOM provided all the guidance we needed, and it’s reassuring to know they’re just a phone call away if we need support."