Ultimate guide to mastering marketing emails with our comprehensive list of tips for 2025. Revolutionise your email marketing strategy with actionable insights built for success.

Crafting Engaging CTAs

Personalised and engaging CTAs (Call-To-Actions) can significantly enhance user interaction with your emails. Instead of generic prompts like 'Download' or 'Register', use first-person phrases such as 'I want top HR tips' or 'Save my spot for retail outlook'. These personalised CTAs create a sense of ownership and urgency, encouraging the recipient to take immediate action.

Personalisation goes beyond just using the recipient's name. If you know your customer, your CTAs should reflect their interests and needs. For example, 'Save 25% on your wellness journey' is far more compelling than a simple 'Buy now'. By making your CTAs relevant and personal, you can greatly increase engagement and conversion rates.

Get to the point

While your email should be simple, the effort behind it is anything but simple. Creating effective sales emails requires a well-thought-out strategy. Start by having a clear agenda for each email. This helps keep your message focused and ensures that your key points are communicated effectively.

Position yourself as a thought leader and provide valuable content to your audience. Adopting the 'Give, Give, Ask' approach can be particularly effective. Offer useful information or resources in your first two emails, and then make your sales pitch in the third. This method has been shown to result in a 55% increase in click-through rates (CTR).

Leverage Holidays 

Holidays and special occasions present unique opportunities to boost email engagement and find out a little more about your audience. 

Birthdays, Anniversaries or seasonal holidays can make your messages more relevant and engaging. Whether it's a special offer for their birthday or purchase anniversary or a seasonal special like Black Friday, aligning your email campaigns with key dates can drive higher open and conversion rates.

Impact of iOS Updates on Email

With the upcoming iOS update, emails will be split into four tabs: primary, promotions, updates, and spam. This change will require marketers to rethink their strategies to ensure their emails land in the primary tab, where they are more likely to be seen and opened.

Another jaw dropping update; Apple will now dictate the pre-header text, limiting personalisation options. Marketers will need to focus on crafting compelling subject lines and ensuring the body content is engaging and relevant to capture the reader's attention despite these restrictions.

Trigger Words

Trigger words can make or break an email. Using words like 'best price' or 'act now' are going to swiftly move you to the spam or promotion folders. Using trigger words effectively can boost your email's open and click-through rates. Words like 'staff favourites' or 'see proven results' will promote trust and loyalty to your brand.

Although customising pre-headers will be restricted with the new iOS update, optimising other elements of your email remains crucial. Focus on creating a strong subject line and engaging body content that aligns with the interests and needs of your audience. This will help compensate for the lack of control over the pre-header text and maintain high engagement rates.

What email platform are you using? Book a chat to discuss your email strategy and how BLOOM can assist.