Would you stop reading because you automatically assume it would lack any interesting tone or personable touches? Would you immediately not trust the content because AI-generated writing is often accurate adjacent? Would you assume it was just a lazy, lacklustre way to push out content with the hope that it would boost SEO for our website?
If that’s what you thought, I get it. But let’s break it down.
This blog is an excellent example of how using AI, particularly HubSpot’s Content Assistant, can help create content that serves you—our readers—while sounding like us (personable, clear, and informative). It’s not about producing generic content; it’s about using AI to enhance what we do, not replace it.
So, let’s dive into how we used HubSpot’s Content Assistant to craft this post and why it’s a great tool for creating high-quality, engaging content optimised for SEO.
When creating content for our website, one of the main goals is to provide valuable information to our audience while ensuring that our content is discoverable and ranks well in search engines. HubSpot’s Content Assistant helps us do that faster and more accurately.
Here’s how the Content Assistant adds value to this process:
Generating Ideas: HubSpot's AI tool can suggest blog topics based on trending keywords or what our audience is searching for. By using these insights, we can ensure we’re writing about relevant topics that will resonate with you, our readers.
Improving Efficiency: Rather than staring at a blank screen trying to come up with the perfect opening paragraph, we can use Content Assistant to jumpstart our writing. The AI can suggest sentences or even entire paragraphs based on the topic we're writing about. This saves us time and allows us to focus more on refining the message and ensuring it aligns with our voice.
Ensuring Clarity and Tone: One of the key benefits of Content Assistant is its ability to adjust tone and style. It can make recommendations for maintaining a conversational, engaging, and professional tone that aligns with how we want to sound. It helps ensure that the final output stays true to our voice, making it feel personal and approachable—like a blog written by humans (because it is!).
SEO Optimisation: The Content Assistant doesn’t just help with writing; it’s also built with SEO in mind. The AI can suggest keywords, help optimise meta descriptions, and ensure our content is structured so search engines can crawl quickly. For example, in this blog, we've included strategic keywords like "AI content creation," "HubSpot Content Assistant," and "SEO" that help boost discoverability.
Editing & Refining: After drafting the content, we can use Content Assistant to enhance clarity, remove redundancies, and fine-tune the writing. It provides real-time suggestions for improving sentence structure and readability, ensuring our final piece is polished and ready for publishing.
Many people worry that AI-written content might feel robotic or detached. However, with the right prompts and tools—like HubSpot’s Content Assistant—AI can actually help businesses like yours produce better content. Here’s how:
AI Saves Time and Reduces Effort: With AI handling some of the legwork of drafting content, we can focus more on creativity, strategic planning, and addressing the unique needs of our readers.
It’s All About the Strategy: Using AI doesn’t mean sacrificing quality. With HubSpot’s Content Assistant, we can steer the content in the right direction by providing clear instructions about tone, length, and focus. It’s a partnership: you tell the AI what you want, and it helps you get there.
Better, More Targeted Content: AI can analyse trends, keywords, and user behaviour, ensuring the content we create is targeted and engaging for the right audience. This means more of the right people find us through organic search, making it a win-win for everyone involved.
If you're using AI tools like HubSpot’s Content Assistant to create your content, there are a few tips to make sure you’re getting the most out of the process:
Be Clear About Your Intent: The more specific you are in your prompts, the better the content will turn out. Clarity is key to whether you need blog posts, landing pages, or product descriptions.
Fine-tune and Edit: While AI tools are powerful, human input is still essential. After the AI generates the first draft, refine it to ensure it aligns with your voice, style, and brand personality.
Incorporate SEO Best Practices: Don’t rely on AI for the content itself; use it to optimise your posts. Make sure your content includes relevant keywords, meta descriptions, and headings that improve your SEO and make it more discoverable.
Use AI to Handle Repetitive Tasks: AI can help you generate ideas, create outlines, or even automate parts of your content creation process (such as writing email templates or generating social media posts). Let AI handle the repetitive work so you can focus on strategy and creativity.
Using AI tools like HubSpot’s Content Assistant doesn’t replace the human touch; it enhances it. It’s a way to be more efficient, to write better, and to ensure that your content resonates with your audience. So next time you’re creating content for your website, blog, or email campaigns, consider how AI could help streamline your process and boost your results.
At BLOOM Transitions, we specialise in using technology to help businesses create high-quality, engaging content that drives traffic, conversions, and trust. If you’re ready to explore how AI can be a game-changer for your content strategy, we’re here to help you get started.
Ready to Take Your Content to the Next Level?
Contact us today to learn more about how AI-powered tools, like HubSpot’s Content Assistant, can enhance your content creation process and drive your business forward.