There is nothing worse than arriving somewhere, after checking open hours on Google... and they are closed.
So, if your business hours are on Google, make sure they're spot-on.
We all rely on Google, and Aunt Siri is also worth her weight in gold, but consumers are unforgiving when the information on Google is inaccurate.
Google Business Profile is a quick view, for hours, maps or directions, click to call button and a website link - we love that box on the right-hand-side of Google that gives us an information snapshot, rather than trolling a website for contact details.
So, if you don't have a Google Business Profile, pause now and go set this up here
Verification can take a couple days
Once your Google Business account is set up, updating your business hours is straightforward. Here is a step-by-step guide to ensure your hours are always accurate:
1. Go to your Business Profile.
2. To edit your hours, use Google Search and select 'Edit profile,' or use Google Maps and select 'Edit profile' followed by 'Business information.'
3. Navigate to the 'Hours' tab at the top.
4. Select the 'Edit Pencil' icon next to 'Special hours.'
5. Choose the date you want to edit: To confirm a suggested date, select 'Review.' To set a custom date, select 'Add a date' and enter the date. To edit existing dates, select the existing date.
6. Update your hours: If you’re open for the day, uncheck the 'Closed' box and enter your open and closed hours. If you're closed for the day, ensure the 'Closed' box is checked.
7. To add multiple sets of hours for a date, select 'More' and then 'Add hours.' Enter the hours.
8. To delete special hours, if your business is closed, select 'Delete' next to the date. If your business is open, select 'More' next to the hours and then 'Remove day.'
9. Select 'Save' to confirm your changes.
Customers need to know if your operating hours differ from the usual schedule to plan their visits accordingly.
To manage special hours, follow the same steps outlined in the previous section. Make sure to update your hours well in advance of holidays or special events.
Regularly check your Google Business account to ensure that all information is current and accurate.
If you are keen to talk to BLOOM about our Google Services, let's chat.